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Objectives & context
- Build a 360° view around customers: Fusion of internal databases: crm (customers, meeting, sales organization), organizations, revenue, transactions.
- Identify sales opportunities: Benchmark competitors’ performances to identify opportunities.
- Build a complete network that enables users to navigate each node & view at 360°
- 3 AI bricks: Datafusion, graph database, search
- Capability to understand coverage, best path to reach a customer, product/revenue gap for a customer
- 2M€ saving: Data cleansing only